One of the most
popular questions we get is how do I get my site listed with
search engines or how do optimize my site for search
engines. These days that's a very loaded question because of
how often the rules change. For a brand new site the task
can be time consuming and cumbersome but we have assemble a
list of quick start programs as wells as long term solutions
to help you get on the road to success and stay there. So
book mark this page, read the options, use the guides and of
course if you have questions, and you are one of hosting
customers, please let us know. If you aren't a client,
please visit our
homepage and find out what
you've been missing.
Jumpstart your site:
The jump start portion of this page explains the benefits of
an immediate listing and low-cost methods that can be
implemented to start garnering top positions within days of
listing your site. There are a few good programs around that
will help you do just that. Review the links we have
compiled below. All are good programs and we've listed them
what we feel is order of importance, based on where they are
broadcast and their ability to reach potential customers.
We've also added a rating based solely on our experience
with each of these services as well as comments that reflect
our opinion of the service.
Overture.com-
ROI Rating:
Overview:
This was the first and the best pay per click service. You
can bid on the keywords that users will select to find your
product or services. You are only charged for the visitors
to your site.
Benefits: Listing appears on Yahoo, MSN,
Altavista Lycos, plus many more... An account with Overture
can help you reach 80 percent of internet users.
Comments: We like the Overture program. We
find it to be flexible, very easy to manage, accommodates
all size budgets and very effective for getting people to
your site. It's alot of bang for the buck!
Special offers: Receive $10 credit From Overture
when you sign up from our site.
Click here to sign up and receive your
$10 credit.
Google AdWords:
ROI Rating:
Overview:
Lets face it, Google and its affiliates arguably do the
most traffic on the internet for searches daily. Their
adwords program allows you to purchase "classified" type ads
off to the right hand side of their search listings.
Benefits: In addition to Google, their ad
words lists on the top of AOL searches that feed the 30+
million AOL users. Good blanket coverage
Comments: Although we like Google and strongly
advise customers to use it, it is a little difficult to
manage from a funding standpoint. Google charges after your
ads have appeared and from our experience, you can rip
though alot of cash quickly unless you really keep an eye on
it or have deep pockets to fund it. Our advise is to make
sure your site is fine tuned enough to close the sale from
your site before you start spending money on Google. In our
opinion, Overture is a great playground for fine tuning your
marketing message at a much lower price and then adding
power of a Google Adwords listing.
Special Offers: None at this time
Excite.com Paid Inclusion
:
ROI Rating:
Overview: 48 hour turn around to be
included in Excite's search engine. There isn't a placement
guarantee, just an inclusion guarantee. So some of what goes
on here is up to you and how you build your site. Our
Do-It-Yourself guide will explain what needs to be done.
Benefits:
Relatively low
cost one time payment alternative with the highlight of this
program being dogpile.com. Although Dogpile isn't often
discussed, it does display a multitude of search results
from several different search engines simultaneously. Often
used by more internet savvy surfers.
Comments: Although Excite is no longer the powerhouse
it once was the benefits of Dogpile are well worth it. If
you follow the instructions on the shelf help guide we put
togather if you have a normal keyword, something not like
Mortgages you stand a good chance of obtaining a decent
placement. The price is low and can easily fit into any
budget.
Special offers: None at this time
